Senior-led Google Ads management for Greensboro service businesses where Google Search, Performance Max, and Local Service Ads are the dominant pipeline channel. Transparent account access, weekly optimization, and a cost-per-lead that drops month over month.
We've audited hundreds of accounts. The same five problems show up almost every time: broken conversion tracking, no negative keyword discipline, Performance Max draining budget without attribution, landing pages that don't match ad intent, and bid strategies optimized for the wrong goal. Most agencies don't fix these because their fee depends on you spending more, not on spending better.
Want proof? Get a free Google Ads audit before committing to anything. We'll show you what's leaking and what to fix, regardless of whether you hire us.
Tight account structure with single-keyword ad groups for top-revenue terms, exact-match priority, and negative keyword discipline reviewed weekly.
PMax campaigns with proper asset groups, audience signals, and account-level negatives. We isolate brand traffic so PMax doesn't cannibalize what you'd capture organically.
Google Guarantee enrollment, lead dispute management, review syndication, and bid management for eligible Greensboro service categories.
Full funnel tracking through GA4, server-side conversions, offline conversion imports from your CRM, and call tracking via CallRail or WhatConverts.
Ad-to-page intent matching, message consistency, and A/B testing on headlines, forms, and trust signals. Page builds available as add-on.
Live dashboard, monthly strategy review with senior strategist, weekly Slack or email check-ins. You always know what changed and why.
Need Meta and retargeting on top of Google? See Paid Ads Accelerator. Need the full revenue system with SEO, CRM, and AI lead response? See Growth Engine.
Paid search is the only channel where you can place an offer in front of someone who is describing your exact problem, at the moment they describe it, starting this afternoon. That immediacy is what it is worth paying for. Everything else about the channel, the targeting options, the automation, the reporting, is secondary to the fact that intent is already present before you spend a cent.
It fits businesses that can survive the math. If a click costs twenty dollars, one in twenty clicks becomes an inquiry and one in four inquiries becomes a client, you are paying sixteen hundred dollars to acquire someone. For a firm whose average client is worth fifteen thousand, that is an obvious yes. For a business whose average sale is nine hundred dollars, the same numbers are a slow leak, and no amount of account optimization changes the arithmetic enough to matter.
It also suits firms with uneven demand. Seasonal trades, practices launching a new service line, and anyone who needs to fill capacity in a specific month can turn spend up and down against real operational need in a way no earned channel allows.
Most accounts we inherit are not broken in exotic ways. They are broken in the same four places, and the rebuild follows that order.
Call tracking with a realistic qualified duration threshold, form conversions deduplicated, offline outcomes imported where your CRM allows. Until the account can tell a booked consultation from a wrong number, every optimization decision after this point is made on bad data.
Campaigns rebuilt around how you actually sell rather than how the previous vendor grouped keywords, plus an aggressive negative list. Wasted spend on irrelevant queries is the largest single recoverable cost in most inherited accounts, and it usually shows up in the first fortnight.
Ads pointed at pages built for the specific query rather than the homepage, with the offer, proof and form visible without scrolling on a phone. This routinely produces a larger improvement than any bidding change.
Once conversion data is trustworthy and volume supports it, we move to value based bidding, then expand carefully into adjacent query sets, testing each with a capped budget rather than a full rollout.
Platform reporting is optimistic by design. These are the figures we hold accounts to, several of which the platform will not calculate for you.
Not cost per conversion. Cost per conversation with someone who could plausibly become a client, after junk, wrong numbers and out of area contacts are stripped out. This number is frequently two to three times the platform figure, and it is the only one worth budgeting against.
The share of spend going to queries that could never convert. We report it weekly. Anything above ten percent means the negative list needs work, and inherited accounts commonly start above thirty.
The distinction tells you whether the constraint is money or account quality. Losing share to rank means fixing relevance and landing pages; losing it to budget means there is profitable volume you are declining to buy.
Fed back from your CRM. Two campaigns with identical cost per lead often differ by half in close rate, and without this figure you will confidently scale the worse one.
You are paying for every visitor here, which makes page performance worth more than in any earned channel.
Closed loop data on which campaigns produce clients is what allows value based bidding to work.
Terms you win organically can be de-emphasized in the auction, lowering blended acquisition cost over time.
Enough to generate roughly thirty conversions a month, since below that the data is too sparse to optimize and automated bidding cannot learn. In most professional categories that means a few thousand dollars monthly, though it varies widely by click price.
Expect meaningful waste reduction within two to three weeks and a stable cost per qualified inquiry by month two or three. Rebuilt accounts often get worse briefly before improving as bidding relearns.
Yes. It stays in your billing and ownership, and if the relationship ends you keep the account, the history and the data.
Sometimes, with strict asset control and exclusions, and never as the only campaign. Its opacity makes it a poor place to diagnose problems, so we keep a search campaign running as a reference point.
Usually. If the historical conversion data is sound we keep it, since learning history has real value. If the conversions were misconfigured, a clean start is faster than untangling it.