Senior-led Google Ads management for Greensboro service businesses where Google Search, Performance Max, and Local Service Ads are the dominant pipeline channel. Transparent account access, weekly optimization, and a cost-per-lead that drops month over month.
We've audited hundreds of accounts. The same five problems show up almost every time: broken conversion tracking, no negative keyword discipline, Performance Max draining budget without attribution, landing pages that don't match ad intent, and bid strategies optimized for the wrong goal. Most agencies don't fix these because their fee depends on you spending more, not on spending better.
Want proof? Get a free Google Ads audit before committing to anything. We'll show you what's leaking and what to fix, regardless of whether you hire us.
Tight account structure with single-keyword ad groups for top-revenue terms, exact-match priority, and negative keyword discipline reviewed weekly.
PMax campaigns with proper asset groups, audience signals, and account-level negatives. We isolate brand traffic so PMax doesn't cannibalize what you'd capture organically.
Google Guarantee enrollment, lead dispute management, review syndication, and bid management for eligible Greensboro service categories.
Full funnel tracking through GA4, server-side conversions, offline conversion imports from your CRM, and call tracking via CallRail or WhatConverts.
Ad-to-page intent matching, message consistency, and A/B testing on headlines, forms, and trust signals. Page builds available as add-on.
Live dashboard, monthly strategy review with senior strategist, weekly Slack or email check-ins. You always know what changed and why.
Need Meta and retargeting on top of Google? See Paid Ads Accelerator. Need the full revenue system with SEO, CRM, and AI lead response? See Growth Engine.