Predictable B2B pipeline from your founders and executives, not from a junior SDR with a spreadsheet. We build executive presence, target named accounts that match your ICP, and run signal-based outreach that produces 5 to 15 qualified meetings every month.
Spray-and-pray outbound from low-status SDR profiles produces sub-1 percent reply rates and damages the brand
Founders and executives know their voice would convert, but cannot find time to write, post, or send
Sales Navigator, Apollo, Clay, and a sequencer sit unused because nobody owns the ABM motion end to end
Inbound is great when it shows up, but pipeline depends on referral luck instead of a system you can scale
Junior agencies copy generic frameworks that work for SaaS but get ignored by the legal, financial, and consulting buyers you need
A complete LinkedIn ABM motion run from your executive profiles, with the messaging, tooling, and pipeline reporting wired in.
Full rebuild of your executive LinkedIn profile: headline, banner, about, featured section, and recommendations strategy. Built to convert profile visits into booked calls and ICP-fit followers.
We define your ICP, source target account lists from Sales Navigator, Apollo, or Clay, and enrich every contact with role, tenure, intent signals, and warm-up data before any outreach starts.
Outreach triggers off real signals: job changes, funding rounds, hiring spikes, content engagement, and industry events. Messaging references the signal so it does not feel like spam, because it is not.
LinkedIn connection request, LinkedIn DM, email, and follow-up cadence orchestrated through HeyReach or Expandi. Reply rates routinely run 8 to 18 percent on a properly scoped list.
Weekly long-form LinkedIn posts and strategic comments ghostwritten in your voice. Profile visits, inbound DMs, and warm meeting requests compound over 60 to 90 days as your audience builds.
Monthly dashboard tracks profile views, connection acceptance, reply rate, meetings booked, opportunities created, and pipeline value. Every meeting is logged in your CRM with full context.
We work with leadership to lock the ideal customer profile, named-account list, and a sharp offer that earns a reply. Output is a written ABM brief signed off by the founder.
Executive profiles get rebuilt, Sales Navigator and sequencer get configured, enrichment and warm-up are deployed, and CRM integration is wired in. Done in 2 to 3 weeks.
First sequences go live to a controlled batch (50 to 100 contacts per executive per week). Messaging, signals, and timing are iterated weekly based on reply data and meeting quality.
As reply and meeting metrics stabilize, we scale outbound volume and layer in thought leadership content that drives inbound. Most clients hit predictable pipeline in 90 days.
We run LinkedIn ABM for B2B service firms headquartered across Greensboro, Winston-Salem, High Point, and the broader Piedmont Triad, targeting decision-makers regionally or nationally depending on your market. Pair it with our Authority Content Engine for compounding inbound, our Lifecycle Engine for nurture, or our Paid Ads service for LinkedIn-paired retargeting.
Investment & Next Steps
LinkedIn ABM & Outbound
Executive LinkedIn presence, ABM target lists, and signal-based outbound that produces predictable B2B pipeline for service firms with high-value accounts.
Account based work inverts the usual funnel. Instead of attracting many strangers and filtering for fit, you decide in advance which specific organizations are worth winning, then concentrate everything on reaching the handful of people inside each one who influence the decision. For firms whose annual client value runs into five or six figures, that concentration is simply better economics than broad reach.
It fits businesses with a knowable buying committee. Professional services selling to operations leaders, technology and consulting firms selling to executives, financial firms selling to founders and boards: in each case the target list is finite, researchable and small enough that personalization is affordable.
It also fits firms whose current pipeline arrives by referral and is therefore unpredictable. Account based programs make the invisible parts of that motion explicit, so you can deliberately pursue the kind of organization you have historically served best rather than waiting to be introduced to one.
The build takes about six weeks before meaningful outbound begins, and the impatience to skip that build is the most common cause of failure.
We define the ideal account profile from your closed won history rather than from aspiration, then build a target list of typically one to three hundred organizations with named contacts across the relevant roles. Sales must agree the list before anything runs, or the program will be dismissed the moment it produces an imperfect lead.
One narrative per segment, expressed differently for each role. The operations lead and the managing partner care about different consequences of the same problem, and messaging that ignores that reads as generic to both.
Ads served only to the named list, sequenced from problem framing to proof to offer. Small audiences mean frequency builds fast, so caps and rotation matter more here than in any other paid work.
Sales outreach timed to follow engagement rather than run on a blind cadence, with the marketing team supplying the context that makes an opener specific. This handoff discipline is what separates account programs that book meetings from expensive brand campaigns.
Volume metrics are meaningless against three hundred accounts. Everything here is measured at account level.
The share of target accounts where at least two people have engaged. Multi threaded accounts convert dramatically better than single contact ones, and this figure predicts pipeline earlier than any lead count.
How many named accounts show meaningful activity in a rolling period. Slow, steady growth is the expected shape; a flat line after eight weeks means the message is wrong rather than the reach.
The efficiency figure that lets you compare this against every other pipeline source honestly. Anything from three to eight is typical in professional services depending on how well the list matches your actual strengths.
Total value of opportunities at target accounts that engaged first. Longer cycles make attribution imperfect, so we report it with the engagement date attached rather than claiming clean causation.
Named accounts research you between touches, and thin material undermines an otherwise credible approach.
Account level reporting requires CRM structure that most firms do not have on day one.
These programs need someone senior holding marketing and sales to the same definition of a good account.
Between one hundred and three hundred for most firms. Fewer makes the media buy inefficient; many more makes genuine personalization impossible and turns the program into ordinary advertising.
Ads are one component. Without list discipline, role specific messaging and coordinated sales follow up, you are simply buying expensive impressions.
Then the program fails, and we would rather establish that before starting. We ask for an agreed service level on engaged account follow up as a condition of the engagement.
We recommend at least two quarters, because the first is largely build and early engagement. Shorter commitments consistently end just before results appear.
Yes, and most firms should. Just report them separately, since blending the two hides the true efficiency of each.