The senior marketing leader your growing service firm needs, without the $250K salary, equity, or recruiting risk. We own strategy, vendor accountability, and revenue reporting so your team executes against a plan that actually compounds.
You are spending $20K to $80K per month across agencies, freelancers, and software with no single owner of the number
Your founder or COO is making marketing decisions in 20-minute windows between client work
Vendors set their own KPIs (clicks, impressions, rankings) instead of tying back to revenue and pipeline
A full-time CMO at $220K plus equity is too expensive and the wrong shape for your growth stage
You have data scattered across HubSpot, Google Ads, GA4, and call tracking with no unified view of what is actually working
A senior operator inside your leadership team, plus the systems and reporting to keep marketing accountable to revenue.
We facilitate a quarterly off-site that aligns marketing investment with revenue targets, sales capacity, and market opportunity. Output is a one-page plan your whole team can defend.
Standing weekly leadership sync to surface blockers, approve campaigns, and review pipeline movement. Marketing stops being the agenda item that gets cut for time.
We audit, manage, and where needed replace your existing agencies, freelancers, and tools. Every external dollar gets a revenue-tied scorecard reviewed monthly.
Executive dashboard tying every channel back to pipeline, CAC, LTV, and payback period. Hand it to your board, your bank, or your private equity sponsor.
We define the right roles, hierarchy, and external partner mix for your stage. When you are ready to hire a full-time CMO, we help recruit and onboard them.
When the plan calls for it, we deploy our productized systems (Growth Engine, AI Automation, Lifecycle Engine) under one roof, eliminating handoff friction.
We audit your current marketing spend, vendors, attribution, pipeline data, and team. You receive a written diagnostic of revenue leaks, vendor performance, and the 90-day plan.
We install the planning cadence, reporting dashboard, and vendor scorecards. Existing tools (HubSpot, Salesforce, GA4, call tracking) are unified into one source of truth.
Strategy gets executed against a one-page plan with weekly operating reviews, monthly board reporting, and quarterly resets. Underperforming vendors get fixed or replaced.
Some clients use this seat to bridge to a full-time CMO and we recruit them. Others keep the Fractional CMO seat indefinitely because the economics never stop making sense.
We serve as Fractional CMO for service firms across Greensboro, Winston-Salem, High Point, Burlington, Kernersville, and the broader Piedmont Triad. Most engagements operate on a hybrid cadence: in-person quarterly planning at your office, virtual weekly operating reviews, and async strategic input throughout the week.
If your firm needs a senior marketing leader without the cost of a full-time hire, the Fractional CMO seat is the fastest path to a defensible growth plan. Pair it with our Growth Engine for execution or RevOps & Attribution to make every dollar measurable.
Investment & Next Steps
Fractional CMO & Growth Advisory
Senior marketing leadership for growing Triad service firms. Quarterly strategy, weekly operating cadence, vendor oversight, and board-ready reporting.