Entry-Tier Productized Audit

    Growth Audit & 90-Day Roadmap

    A fixed-price, two-week teardown of your website, paid ads, SEO, CRM, and competitor set, delivered as a prioritized 90-day growth roadmap your team can execute, with or without us. The fastest way to find out what's actually costing you revenue.

    $995 one-time · Credited toward any retainer
    The Problem

    You're Spending Marketing Dollars and You Don't Know What's Working

    Multiple agencies, freelancers, and tools running in parallel with no single owner of the number

    Paid ads invoiced monthly but conversion tracking is broken or undocumented

    Your Google Business Profile is unclaimed, miscategorized, or last optimized two years ago

    Competitors are stealing branded search traffic and you have no benchmark for what 'good' looks like

    Sales blames marketing for lead quality, marketing blames sales for follow-up speed, no one has the data

    What You Get in 14 Days

    Seven deliverables packaged into a single written report plus a live executive readout.

    Website Conversion & Technical Audit

    Page-by-page review of your highest-traffic pages with Core Web Vitals, form friction, trust signal gaps, and prioritized conversion fixes.

    Google Business Profile Teardown

    Full GBP audit including categories, services, posts, photos, Q&A, review velocity, and geo-grid map pack ranking against your top three competitors.

    Paid Ads Account Audit

    Google Ads, Meta, and LSA accounts reviewed for wasted spend, conversion tracking accuracy, Quality Score issues, and missed high-intent terms.

    Organic Search & Competitor Gap

    Keyword inventory, content gap analysis against your top three Greensboro competitors, and the highest-leverage pages to build or rewrite next.

    CRM & Attribution Review

    Lead routing audit, speed-to-lead measurement, pipeline stage hygiene, and source-of-truth review across HubSpot, Salesforce, or GoHighLevel.

    90-Day Growth Roadmap

    Every finding ranked by revenue impact and effort, with a sequenced 90-day plan and budget estimates your team or another vendor can execute.

    The 14-Day Process

    Day 1

    Discovery & Access

    60-minute kickoff call. You grant read-only access to Google Ads, Analytics, Search Console, GBP, and your CRM. We confirm scope and competitor set.

    Days 2-10

    Analysis

    Senior strategist runs the full audit across all six surfaces. Findings are tagged with revenue impact estimates and effort scores throughout.

    Days 11-13

    Report Build

    Written report packaged with screenshots, data exports, and a one-page 90-day execution roadmap. Internal QA before delivery.

    Day 14

    Executive Readout

    60-minute live presentation with your senior strategist. We walk the findings, answer questions, and hand over the report plus all underlying data.

    Best Fit For

    Greensboro, Winston-Salem, or High Point service firms of all sizes
    Owners evaluating whether to fire or expand an existing agency relationship
    Companies planning a CRM migration, website rebuild, or major paid spend increase
    Boards or PE sponsors asking for a defensible marketing diagnostic before committing budget
    Operators who want a 90-day plan they can execute in-house if they choose
    Anyone who suspects their cost per acquired client is too high but can't prove it

    Need ongoing execution after the audit? Most clients move into our Growth Engine or a Fractional CMO engagement with the $995 audit fee credited toward their first month.

    Frequently Asked Questions

    Find Out Where Your Revenue Is Leaking

    $995 fixed price. 14 days. Credited toward any retainer started within 60 days. Book your Growth Audit and walk away with a 90-day plan, no matter what you decide next.

    Finding out what is actually wrong

    A growth audit is a fixed scope diagnostic that answers three questions: where is money currently being wasted, what is the largest constrained opportunity, and what should happen in the next ninety days. It is deliberately a standalone piece of work, so the findings are not shaped by what we would like to sell you afterward.

    It fits businesses that suspect something is wrong but cannot locate it. Traffic up and inquiries flat, spend rising and revenue static, or several channels each reporting success while the bank account disagrees. Those patterns almost always have a specific, findable cause.

    It also fits firms about to make a large commitment. Before signing a year of media spend or a substantial rebuild, a few weeks of diagnosis frequently changes the decision, and occasionally prevents an expensive mistake entirely.

    When an audit is unnecessary

    • You already know the problem and just need it fixed. Skip the diagnosis and buy the work.
    • Nothing is measured at all. In that case the first job is instrumentation, and an audit of missing data has little to analyze.
    • There is no appetite to act on findings. An unread report is an expensive way to feel diligent.

    What the audit covers

    Two to three weeks, structured across five areas, ending with a working session rather than a slide handoff.

    Acquisition review

    Every channel examined for waste, missed volume and misattributed credit, including search term analysis, ranking position against competitors and organic content coverage against buyer questions.

    Conversion review

    The path from arrival to inquiry on real devices, including form analytics, mobile behavior, page speed under realistic conditions and the objections your site fails to answer.

    Data and measurement review

    Whether your numbers can be trusted at all. This step frequently invalidates conclusions the business had been operating on for a year.

    Findings and ninety day plan

    A prioritized list with estimated impact and effort, delivered in a working session where we argue through the trade offs with your team rather than presenting at them.

    What the audit establishes

    The audit produces the baseline that every subsequent decision gets measured against.

    True cost per qualified inquiry by channel

    Recalculated after stripping junk and out of scope contacts. It commonly differs substantially from what platforms report and reorders the budget priorities.

    Identified recoverable waste

    Spend currently producing nothing, quantified in dollars per month. For most audited accounts this alone exceeds the cost of the audit.

    Conversion gap against category benchmark

    How far your inquiry rate sits from what is achievable, translated into inquiries per month rather than percentage points.

    Measurement confidence score

    A blunt assessment of how much you should trust your own reporting, with the specific gaps listed.

    What an audit is not

    • It is diagnosis, not treatment. Implementation is separate work, whether we do it or you do.
    • It cannot see what was never recorded. Historic gaps in tracking limit some conclusions, and we say so where that applies.
    • It will not flatter you. Findings sometimes point at internal process or sales follow up rather than at marketing.
    • It is a snapshot. Markets shift, and a plan from eighteen months ago is a historical document.

    What usually follows an audit

    Fractional CMO

    When findings show the constraint is direction and coordination rather than any single channel.

    Growth engine

    When findings point to consistent multi channel execution as the missing element.

    Conversion optimization

    When traffic is adequate and the loss is happening on the site.

    Questions about the audit

    What does it cost?

    One time audits are $995. It is priced to be an easy decision rather than a commitment negotiation.

    How long does it take?

    Two to three weeks from the point we have access to your analytics, ad accounts and CRM.

    Do we have to work with you afterward?

    No, and the report is written to be actionable by any competent team, including your own or another vendor.

    What access do you need?

    Read access to analytics, ad accounts, search console and ideally the CRM, plus an hour with whoever handles inbound inquiries.

    What if you find nothing wrong?

    That happens occasionally, and it is a useful answer too. In that case the constraint is usually capacity or offer rather than marketing, and the report says so.