Paid Performance Marketing and Attribution

Across the industry, performance marketing agencies typically charge between $2,500 and $20,000+ per month in management fees, before ad spend. Our packages run $1,950 to $9,950 per month, which places Foundation and Growth in the small business band and Dominance at the entry point of the mid-market band. Larger programs are scoped as custom engagements. Small businesses and startups: $1,500 to $5,000 per month. Usually one paid channel, such as Google Ads or Meta, with basic reporting. Mid-market companies: $7,500 to $25,000 per month. Multiple channels, ongoing creative production, and advanced tracking. Enterprise: $25,000 to $100,000+ per month. Global execution, heavy testing, and custom attribution models. Three things move the number for any agency: how many channels are managed, how much creative and landing page work is included, and how deep attribution goes. Ad spend is always separate and paid directly to Google, Meta, LinkedIn, or Microsoft. We price below the typical market entry point because our packages use a repeatable delivery process and one senior strategist instead of a layered account team, and we do not lock clients into long-term retainers.

Paid performance marketing plans, builds, and optimizes the paid channels that produce measurable revenue outcomes: Google Ads, Microsoft Ads, LinkedIn, Meta, YouTube, programmatic display, and retargeting, plus the landing pages, offers, and attribution stack that turn paid clicks into named opportunities in your CRM. The work runs across six coordinated areas: audience and intent research anchored to your ICP and offer, channel strategy and budget allocation, ad creative and copy tied to buyer stage, high-converting landing pages with CRO and A/B testing, conversion tracking and offline conversion imports, and CRM-based revenue attribution that reports on CAC, pipeline, and closed revenue. This page focuses specifically on paid acquisition. For the broader company model that also connects SEO, AEO, lifecycle marketing, and organic demand, see our performance marketing agency overview on the homepage.

Most B2B firms that describe their paid program as underperforming have the same three failure modes. First, the ad platforms optimize toward form fills and the form fills are junk, so CAC on the ad platform dashboard looks fine while CAC on closed revenue is 5 to 10x higher. Second, the landing pages are the site's generic service pages with no offer, no proof, and no conversion path built for cold paid traffic, so click-to-lead rate stays under 2 percent. Third, no offline conversion data flows back from the CRM to Google and LinkedIn, so the platforms optimize toward leads that never close. We rebuild the loop end to end. Every campaign ties to a documented ICP, a specific offer, a purpose-built landing page, and a downstream CRM stage. We push closed-won and opportunity data back to Google, LinkedIn, and Meta as offline conversions so the algorithms optimize toward revenue instead of forms. Every 30 days we cull audiences, keywords, and creatives that are not producing pipeline, double down on the ones that are, and rebuild the landing pages that are underconverting. That is why our performance clients see CAC drop 30 to 60 percent in the first two quarters instead of a rising monthly retainer with the same lead quality.

Traditional performance marketing was built for a world where a paid click landed on a page, the buyer read it, and either converted or bounced. That world is changing fast. B2B buyers now research on ChatGPT, Perplexity, Google AI Overviews, and Reddit before they ever click a paid ad, and they arrive on your landing page with a shortlist already formed. If your paid landing pages read like a brochure instead of answering the specific question the buyer arrived with, click-to-lead rate collapses and CAC rises no matter how good the targeting is. Every landing page we build is engineered for the modern buyer: answer-first structure, quotable proof, category-definition language that matches how buyers describe the problem in AI chats, comparison content for shortlist queries, and integrated schema so the page also earns organic visibility. Combined with tight audience and offer strategy, this is how B2B firms are getting sub-2x LTV to CAC ratios from paid in 2026 instead of the 6-to-1 payback periods that killed paid budgets in the last cycle.

Paid acquisition is scoped inside our Foundation, Growth, and Dominance packages rather than sold as disconnected account management. Packages run $1,950 to $9,950 per month, with media paid separately to the platforms. The right tier depends on channel count, campaign complexity, landing-page volume, creative needs, and attribution depth. Every recommended scope begins with the economics: average client value, close rate, target CAC, available media, and the conversion volume each channel needs to learn. We then choose the smallest viable combination of paid search, paid social, landing-page CRO, and revenue attribution. That keeps the program inclusive for growing firms while preventing budget from being spread across channels that cannot yet produce reliable data.

Weeks 1 through 3 are ICP and offer definition, competitive and SERP analysis, keyword and audience build, channel strategy and budget allocation, landing page wireframes, ad creative concepts, conversion tracking and offline conversion setup (GA4, Google Ads, LinkedIn Insight Tag, Meta CAPI, and CRM integration for HubSpot, Salesforce, Pipedrive, or Zoho). Weeks 3 through 6, campaigns launch on the first channel, the first landing pages ship, retargeting activates, and initial optimization begins on bids, audiences, and creatives. Weeks 6 through 12, secondary channels launch, CRO tests deploy on the top-traffic landing pages, offline conversion data begins flowing back to the ad platforms, and the algorithms start optimizing toward closed-won signals instead of form fills. By day 90, most B2B firms running Growth or Dominance see cost per qualified opportunity down 20 to 40 percent, click-to-lead rate up 2 to 3x on the rebuilt landing pages, first attributed closed revenue from paid, and a working feedback loop where CRM outcomes retrain the ad platforms weekly. The compounding curve shows up in months 4 through 9 as the algorithms mature on revenue signals and CAC continues to fall while volume scales.