Free Tool

Google Ads Wasted Spend Calculator

Estimate how much of your Google Ads budget is being burned by broad match, irrelevant queries, and weak landing pages.

Monthly ad spend ($)

Average cost per click ($)

Landing page conversion rate (%)

Waste from broad match (%)

Waste from bad search queries (%)

Waste from weak landing pages (%)

Estimated waste

60%

Monthly $ wasted

$3,000

Annual $ wasted

$36,000

Most service business Google Ads accounts we audit have 30 to 50 percent recoverable waste. That budget, redirected into qualified intent, would generate roughly 15 additional leads per month.