An increasing share of high-intent buyers now start research inside ChatGPT, Perplexity, Claude, and Google AI Overviews instead of a traditional search box. This hub is the entry point to our generative engine optimization (GEO) playbook and the vertical-specific landing pages where we apply it.
GEO is a different discipline than traditional SEO. Different ranking factors, different content patterns, different measurement. Here is how we approach it.
Structured-data, llms.txt, entity disambiguation, and answer-formatted content engineered to be quoted inside Google's AI Overviews on the queries your buyers actually run.
Authority signals, source markup, and content patterns that ChatGPT, Perplexity, and Claude consistently cite when answering category, comparison, and intent questions.
The discipline of optimizing for AI answer engines instead of (or alongside) traditional SERPs — different ranking factors, different content patterns, different measurement.
Long-form, intent-rich query targeting designed for the multi-turn conversational searches that increasingly replace short keyword queries.
Every vertical page below applies the GEO playbook with industry-specific content, schema, and citation strategy.
Practice-area authority, intake-tied attribution, and AI citations for attorneys.
Case-acquisition campaigns with intake routing built for legal practices.
New-patient SEO for general, cosmetic, implant, and ortho practices.
Service-line authority and provider E-E-A-T for multi-provider clinics.
Condition-specific authority and local pack dominance for chiropractic clinics.
Neighborhood authority and IDX strategy for agents and brokerages.
Compliant content and lifecycle for RIAs, wealth managers, and planners.
Year-round advisory and tax pipelines for CPA firms.
High-ticket install and replacement pipelines for HVAC operators.
High-ticket job pipelines for residential and commercial plumbers.
Panel upgrades, EV chargers, and generator pipelines for electricians.
Replacement and storm-response pipelines for roofing contractors.
Category, comparison, and integration pipelines for B2B SaaS.
Capability and certification pipelines for industrial manufacturers.
ABM, SEO, and lifecycle for complex B2B sales motions.
Traditional SEO measurement (rankings, sessions, click-through) tells you almost nothing about AI search performance. Citations inside ChatGPT, Perplexity, Claude, and Google AI Overviews do not produce a click attributable to your domain in the way a blue-link result does. Most teams measuring AI search the old way conclude AI search "is not driving traffic" and miss the actual pipeline impact.
We measure AI search visibility through three layers. First, share-of-citation: how often your domain is named in answer-engine responses to the queries your buyers run, tracked across the major engines. Second, branded query lift: AI engines name your brand to users who then run a branded search — the lift in branded query volume is a real attribution signal. Third, post-AI form-fills and inbound calls: prospects who mention an AI engine on the inbound call or in the form notes are tagged in the CRM so the pipeline impact is visible.
Combined, those three signals give a defensible picture of AI search ROI. We report on them monthly inside the Admin portal SEO performance dashboard alongside traditional SEO and paid metrics.