Estimate the additional pipeline, revenue, and ROI multiple our Growth Engine system can produce for your business in the next twelve months. Honest model, no inflated numbers.
Marketing return on investment is one of the most confidently quoted and least consistently defined numbers in business. Two agencies can report ROI on the same account and arrive at figures that differ by a factor of five, without either of them doing arithmetic incorrectly. The divergence comes from what each of them counted: gross revenue or gross margin, media spend alone or media spend plus fees, closed business in the period or projected lifetime value of everything acquired.
The calculator on this page uses the strictest reasonable definition, because an optimistic number is worse than useless when you are deciding whether to keep funding a channel. Revenue attributable to marketing, minus the total cost of that marketing including fees and internal time, divided by that total cost. If a program cannot survive being measured that way, it should not survive being funded.
The most common reason business owners cannot calculate this for themselves is not arithmetic. It is that nobody in the business can say with confidence how many closed deals came from marketing at all. That is a tracking problem, and it has to be solved before any return figure means anything. A calculator will happily process guesses and return a precise-looking result built on them.
Each field changes the output in a specific way. Understanding which lever moves the result most tells you where to focus before spending another dollar.
Agency fees, software subscriptions, content production, and the salary cost of internal time all belong in the denominator. Businesses that count only ad spend routinely report returns two to three times higher than reality, and then cannot understand why a profitable-looking program is not producing profit.
Moving close rate from ten percent to fifteen percent increases return by half without any additional spend at all. This is why sales process work frequently outperforms media optimization, and why an agency that never asks about your close rate is optimizing in the dark.
A business with thirty percent gross margin and one with eighty percent can post identical revenue returns while one is thriving and the other is losing money on every sale. If you know your gross margin, enter margin per deal rather than sale price and the output becomes a decision-grade number.
Organic search and content programs post negative returns for months before turning sharply positive, while paid search reaches steady state in weeks. Measuring both over ninety days will always favor paid, which is how businesses talk themselves out of the channel that eventually costs the least.
It depends entirely on margin and sales cycle. A high-margin professional services firm might need a three to one revenue return to be comfortably profitable, while a low-margin business could need eight to one for the same outcome. Comparing your ratio against a published benchmark from a different industry produces false confidence in both directions.
Both. Overall return tells you whether the marketing function is worth funding; per-channel return tells you where to move money. Businesses that only measure overall return tend to keep funding a weak channel indefinitely because the aggregate looks acceptable.
Track it separately using leading indicators such as branded search volume, direct traffic, and win rate on competitive deals, rather than forcing it into a direct return calculation. Brand work genuinely does pay back, but demanding a ninety-day return from it will cause you to cancel it before it can.
Roughly two full sales cycles. For a business closing deals in three weeks that means about two months; for one closing in six months it means a year. Judging any channel on less than one complete cycle measures the ramp, not the channel.
Always. Fees are part of the cost of acquiring the customer, and excluding them produces a figure that describes media efficiency rather than business return. An account can look excellent on media alone and still lose money once management, software, and production costs are counted honestly.
Then fix that before calculating anything. At minimum, ask every new customer how they found you and record the answer consistently, and set up call tracking and form source tagging. Imperfect attribution collected consistently is far more useful than perfect attribution you never actually gather.