SEO Pricing for Law Firms

Law firm SEO is a labor-heavy service. The monthly fee covers content strategy, content production (usually 4 to 12 pieces a month at the tiers most firms buy), technical SEO, link building, local SEO maintenance, Google Business Profile management, schema and structured data work, intake integration, and reporting. Firms that quote $500 a month are almost always reselling cheap citation submissions and templated content. Firms that quote $25,000 a month are usually serving multi-location practices with dedicated legal copywriters, in-house link building teams, and CRM integration. The middle of the market ($1,500 to $7,500) is where most boutique and mid-size firms find the best value.

This tier covers a single-location firm in a low-to-moderate competition market. You should get 2 to 4 pieces of original legal content per month, Google Business Profile management, basic schema implementation, technical SEO audits and fixes, and a handful of high-quality citation and link placements per quarter. This tier works for newer firms, solo practitioners, and firms in less competitive markets where the firm is willing to wait 9 to 12 months for compounding results. It does not work for personal injury firms in major metros or multi-location practices.

This is the sweet spot for most boutique and mid-size law firms. At this tier you should get 4 to 8 pieces of original legal content per month, multi-attorney bio optimization, practice-area pillar and cluster content, structured case result libraries, dedicated link acquisition, full local SEO across multiple service areas, and CRM-integrated intake reporting. Most firms in this tier see meaningful organic case volume by month six and become primarily organic-driven by month twelve. Cost per signed case typically drops 60 to 80 percent versus paid channels at this investment level.

This tier is for multi-location firms, high-competition practice areas (PI in major metros, mass tort, complex commercial litigation), and firms scaling past $20M in revenue. You get dedicated legal copywriters, multi-location GBP management, deep link acquisition programs, custom case result data visualization, full CRM integration, monthly strategic reviews with senior leadership, and often AI search optimization as a layered service. The ROI math still works at this tier because the cases the firm targets are higher value. A single signed mass tort matter or commercial litigation engagement can fund 12 to 24 months of program cost.

Ask who actually writes the content (legal-specialist copywriters versus generalists or AI-only). Ask how the agency handles E-E-A-T and attorney attribution. Ask what the intake integration looks like and whether you will see signed cases attributed to specific keywords. Ask about the contract length and exit terms. Ask what happens to the content and links if you leave (you should own all of it). And ask for case study evidence from other firms in your practice area.