Plug in your numbers below and see your marketing ROI, ROAS, cost per lead, and customer acquisition cost in real time. Built for B2B service businesses in Greensboro, Winston-Salem, and High Point.
Healthy B2B service business ROI typically sits between 300 and 500 percent. Below 100 percent means marketing is losing money. Above 500 percent often signals underspending.
CPL is what each new lead costs you. Healthy CPL for B2B service businesses in the Piedmont typically ranges from $40 to $200 depending on vertical. Legal personal injury and HVAC sit at the high end. Routine professional services sit at the low end.
CAC is what each new customer costs. CAC should typically be less than 1/3 of customer lifetime value. If your CAC is more than half of customer value, the unit economics are tight.
ROAS is total revenue divided by ad spend. ROAS does not account for cost of service delivery. A 4x ROAS at 50 percent margin is roughly a 100 percent ROI.
ROI is profit minus marketing spend, divided by marketing spend. This is the number that matters for sustainable growth. A healthy B2B service business runs marketing at 300 to 500 percent ROI.