Childcare marketing helps daycares, preschools, and learning programs reach parents who are searching for care, and turns those searches into booked tours. We handle Google Business Profile, program pages, enrollment timing, and Google Ads, while protecting children's privacy. We are a Greensboro, NC performance marketing agency, and monthly packages run from $1,950/mo to $9,950/mo, with ad spend paid directly to Google. For a focused first step, Local Search Starter starts at $895 per month for one location; extensive content, website rebuilds, and paid ads are scoped separately.
Programs whose new families find them on Google, Maps or AI search. If parents often say they searched before booking a tour, this page is about you.
Other education and training businesses, see our professional services marketing page.
Choosing who cares for your child is one of the biggest decisions a parent makes. These are the four moments that decide whether a family tours with you.
Most parents search "daycare near me" or "preschool near work" and start with the few names in the map results. Your Google Business Profile, hours, location and photos decide whether you are on that list.
Parents want proof that their child will be safe. They look for your state license and star rating, staff ratios, background checks, security at drop-off and how you handle illness and emergencies.
Almost every family tours before enrolling. Making it easy to book a tour online, and following up quickly afterward, turns more searches into enrolled children.
Parents read reviews for words like caring, communicates, clean and my child loves it. Genuine reviews from current families matter more than any claim on your website.
The mix depends on your programs, your open seats and your staffing. Most centers start with the first three and add the rest as classrooms fill.
The right childcare categories, accurate hours and holiday closures, real photos of classrooms and play areas, and posts about enrollment, open houses and camps.
Separate pages for infants, toddlers, preschool, pre-K, after school and summer camp, each with ages, schedule, what a day looks like and a tour button.
Ads on searches like "infant daycare near me" or "summer camp for kids," limited to the area your families live and work, and built to book tours rather than clicks.
Tracking from search to tour to enrollment, so you can see which pages and ads fill seats and what each new enrollment costs.
A personal note you send by hand to happy parents with a direct link to your review page. We never buy, fake or automate reviews.
Open classrooms need qualified teachers. A careers page and job posts help you hire the staff your ratios and growth depend on.
Learn more about our local SEO and Google Ads management.
Childcare searches in the Piedmont Triad follow the school calendar. Many parents start looking for fall care in winter and early spring. Summer camp searches peak from February through April. Back-to-school brings a final wave of after school and preschool searches in July and August.
We plan the year around that. Program pages, open house posts and enrollment offers are ready before each wave starts, so you are visible while parents are still deciding, not after spots elsewhere are already filled.
Ads follow the same calendar. Budgets focus on the age groups and programs with open seats and pull back when classrooms are full, so your spend follows your capacity.
Most childcare sites we review have the same gaps. Booking a tour means calling during the day. Age groups and hours are hard to find. There is nothing about tuition, licensing or safety, and the photos are stock images of children who do not attend.
A site that books tours does a few simple things well. It shows a tour button and tap-to-call on every screen. It gives each age group and program its own page with hours and a typical day. It explains licensing, staff ratios, safety practices and tuition in plain language, and it uses real photos of your rooms and staff, with children shown only with written parent permission.
Speed matters too. Many parents search on a phone during a lunch break. Pages that load quickly and are easy to use with one thumb turn more of those visits into tours. We track every tour request so you know which pages fill seats.
Flat monthly fees, with ad spend paid directly to Google from your own account.
One center. Google Business Profile, core program pages, tour tracking and steady content.
Growing centers and multi-program schools, plus Google Ads managed to cost per enrollment.
Multi-location owners who want to lead childcare searches across the Piedmont Triad.
Not ready for a monthly plan? Start with a growth audit or a Website Conversion Sprint. Compare every package.
Waitlists change quickly, and many are full in one age group but open in another. Marketing can fill specific openings, like infant rooms or after school spots, and keep the waitlist healthy as children age out.
Showing a starting rate or range helps parents decide whether to tour. Explaining what is included, registration fees and whether you accept childcare subsidies brings in better-qualified families.
We never publish children's photos or names without written permission from a parent. Many centers use classroom and play area photos, staff photos and artwork instead, which work just as well.
Yes. They follow a similar search path, often with sharper seasons. Each program gets its own page so it can rank for its own searches.
No honest agency can. We can promise clear tracking, so you see exactly how many tours and enrollments come from search each month and what they cost.
Our monthly packages run from $1,950/mo to $9,950/mo, with ad spend paid directly to Google. For a focused ongoing first step, Local Search Starter starts at $895 per month for one location, with profile optimization, listing cleanup, priority on-page fixes, and monthly inquiry reporting. Extensive content, website rebuilds, paid ads, and additional locations are separate. For a one-time first step, our growth audit is $495 flat, credited toward any retainer, and the Website Conversion Sprint is a $2,500 fixed fee one-time project.
Explore our services and insights tailored to your industry.
Investment & Next Steps
Childcare Marketing Packages
Flat monthly fee, 6-month initial term, then month-to-month. Ad spend is paid straight to Google and billed to your own account.
A focused first step
You do not need a multi-channel package to work with us. Start with the local visibility your business needs today.
Starting at $895/month
Focused Local SEO for one location. We confirm access, priorities, and the written scope before work begins.
Not included: extensive content production, website rebuilds, paid ads management, additional locations. Broader needs are scoped separately.
Foundation $1,950/mo, Growth $4,950/mo, and Dominance $9,950/mo combine broader channels and support. Choose by scope, not company size.
Compare packagesA Growth Audit is $495 one-time, credited toward a retainer. The Website Conversion Sprint is $2,500 fixed fee for one key page and its inquiry flow.