How a commercial real estate brokerage closed $42M in transactions and built 6 new institutional investor relationships with submarket authority hubs and ABM.
Long deal cycles and a small audience of qualified investors made traditional digital marketing feel wasteful and unmeasurable.
The firm needed a comprehensive marketing system that could:
We built a precision-targeted authority engine around their two strongest asset classes:
Built deep content hubs for industrial and medical office submarkets, ranking for investor-intent queries with quarterly market data.
Quarterly market reports gated behind qualified opt-ins, growing a first-party investor list segmented by asset class and ticket size.
Targeted outreach to named principals and acquisitions teams at firms matching the brokerage historical buyer profile.
In closed transactions sourced from inbound channels
Net-new institutional investor relationships
Active deals in pipeline from inbound and ABM
"Commercial brokerage marketing usually feels like a waste of money. This is the first program where I can directly attribute closed deals to specific content and outreach."
Yes. The program is designed for narrow audiences, combining submarket authority content with named-account ABM outreach to qualified principals.
Industrial and medical office, chosen because they aligned with the brokerage existing transaction history and ideal client profile.
Every inbound contact is tagged at first touch and tracked through the deal pipeline, so closed transaction value can be tied back to the originating content or outreach.
Reports doubled as both authority content and gated assets, growing a first-party investor list segmented by asset class and check size.