How local SEO dominance and reputation management achieved 92% year-round utilization and 680 booked jobs annually.
An HVAC and solar installation company faced significant seasonal demand fluctuations and intense local competition. They were busy in summer and winter but struggled to maintain consistent revenue year-round.
Key issues:
We implemented a comprehensive local dominance strategy:
Optimized Google Business Profile, built extensive local citations, and created location-specific service pages to rank #1 for 23 key local search terms.
Developed strategic campaigns for each season: AC tune-ups in spring, solar in summer, heating in fall, emergency services in winter, maintaining consistent lead flow year-round.
Implemented automated review generation system and reputation monitoring to build 4.9-star rating with 300+ reviews, establishing market-leading trust.
Jobs booked annually
Ranking for 23 local keywords
Year-round team utilization
"We used to have slow seasons. Now we're booked solid year-round. The local SEO work put us on the map and the reputation management keeps our pipeline full."