As a small business owner, it is important to consider the perception of your company in the marketplace. How are you perceived by potential customers? Do they view your business as well established and credible? This can be the deciding factor between making a sale and losing one to a competitor.
A website can make all the difference!
Having a high quality, professional website shows that you are up with the times and leading the way in your industry. Without a good website, people will assume that your business is struggling and not very well established. You lose credibility in their eyes and this can lead to them going somewhere else.
Most people don’t want to talk on the phone anymore, they would rather send you an email or fill out a contact form. This is another huge benefit to having a professionally designed website. You enable your market to interact with your business at any time they choose. A website runs 24/7, whereas your business hours may be entirely different. Your website is your best salesperson and can be the difference between a successful growing business and a stagnant one.
Regardless of what industry you are in, there is always an opportunity to advertise your business online. A high quality website is the foundation from which all marketing operations will grow. Once you have a nice website, you can then pursue a search engine optimization (SEO) strategy and begin taking hold of valuable market share online for highly competitive keywords which are relative to your products, services, region and target market. These search terms bring you more web traffic and in turn grow business, which increases sales.
The first step is to build a great website that is user friendly and easy to navigate.
If you build it, they will come!