Social Media Marketing Questionnaire

Please fill out the form below as accurately as possible and let us know if you have any questions, thank you.

Brand Name*
Point of Contact*
First Last
Email*
Phone*
Website*
What is your purpose on social media?*
What is your brand's objective?*
What do you hope to achieve with social media and how will you know when you've achieved it?*
What is the largest barrier to your success with social media?*
How does social media fit into your growth plan?*
Describe your target audience. Who are they?*
What social platforms do they use?*
What issues matter to them?*
How does your brand engage them?*
What social listening have you done? What does your audience say about you?*
Who else (brands/celebrities/people) does your brand interact with?*
Describe your brand voice.*
What kind of tone should your social media updates have?*
What is the primary message that your brand is trying to communicate?*
What makes your brand different from others?*
Why do people choose you over your competitors?*
What is your brand vision?*
What resources do you have available for content creation?*
What is your workflow process for content from inception to publication?*
What sign-offs do you require?*
How often do you want to publish content to your social media profiles?*
How does social media tie in with your offline campaigns and day to day activities?*
What type of content does your audience respond to the most?*
What type of content do you want to create for your audience (images, video, quotes, research, blogs/articles, newsletters, etc...)?*
What message are you trying to send with your content?*
How do you use consumer generated media/content in your campaigns?*
What holidays do you want to observe as a brand?*
What profiles do you have and on which networks?*
Are you looking to expand into new networks? Please elaborate.*
Are you looking to narrow your focus into fewer networks? Please elaborate.*
Do you want to provide customer service on social media? If so, on which platform and from which profile?*
What tools have you used to manage your social media profiles until now?*
How do you intend to measure return on investment?*
What is working for you (and not working) right now?*
How does social media fit into your sales funnel and buyer's journey?*
Do you have any tracking pixels on your website?*
Do you have Google Analytics actively running on your website? If so, how long has it been active?*
What do you expect from us as your social media marketing manager?*
What reports do you want to see and how often?*
How much oversight, control and communication do you want to have?*
How much input do you want to have in campaigns?*
What is your monthly or annual budget for social media marketing?*
Is there anything else you can provide us with that will help deliver the best possible solution for your brand?*
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