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5 Killer Tips to Improve Your Email Marketing Conversions

The size of the internet is tremendous. Compared to two decades ago, it can seem almost infinitely bigger. Of course, the internet has changed a lot of the past 20 years, and so have a lot of the marketing techniques that came along with it. A lot of older marketing techniques are being replaced by new, robust methods that make the marketing experts of 20 years ago look silly. There is, however, one method of […]

By |September 19th, 2013|Email Marketing, Internet Marketing Services|Comments Off on 5 Killer Tips to Improve Your Email Marketing Conversions

Proper Use of Goal Conversion Tracking in Google Analytics

Goal conversion tracking is a very important aspect of knowing how successful you have been with your marketing efforts, knowing where you can improve and also ensure that you know how to arrange your landing pages so that you get the best possible results.

Requirements

Before beginning to set up your goal conversion tracking, you need to make sure that you have a clear transaction funnel. This transaction funnel can be from going to the homepage, to […]

By |September 12th, 2013|Google Analytics|Comments Off on Proper Use of Goal Conversion Tracking in Google Analytics

New Google Panda Update – The “Kinder and Gentler” Google Algorithm

Google recently confirmed that there is a new Panda update being rolled out very shortly and that it will be a lot more “finely targeted” than the last one.

No one is really sure what to expect at the moment but its anticipated that the algorithm will continue placing value on strong, original and fresh content on organically built domains with good backlink structure.  Social signals are becoming more important, as are local search citations and […]

By |July 18th, 2013|Google Panda Updates, Local SEO, Search Engine Optimization (SEO)|Comments Off on New Google Panda Update – The “Kinder and Gentler” Google Algorithm

Disadvantages to the Bounce Rate Metric as a Peformance Goal in Google Analytics

The bounce rate is measured by when a web visitor only views a single page on a website; that is, the visitor leaves the site without visiting any other pages.  However, there is no specific industry standard minimum or maximum time by which a visitor must leave for a bounce to register in Google Analytics.

The bounce rate metrics are missing one key piece of information, which is time.  There is a big difference between someone […]

By |July 10th, 2013|Search Engine Optimization (SEO)|Comments Off on Disadvantages to the Bounce Rate Metric as a Peformance Goal in Google Analytics

SMX East 2013

You gotta love New York City!

This is the largest digital marketing expo on the planet and we will be attending to hone our skills and stay up to date with advancements in the industry.

We’re looking forward to it!

By |July 1st, 2013|Uncategorized|Comments Off on SMX East 2013

Why choose us?

“Our mission is to help businesses be successful in today’s highly competitive marketplace by providing them with the expertise, knowledge and experience they need to leverage the tools that are made available online to increase their business and generate more profits, which improves the economy on a local level and provides sustenance for families and communities all across America.”

Click HERE to contact us today and get started on your project!

By |June 18th, 2012|Uncategorized|Comments Off on Why choose us?

Three Ways Article Marketing Adds Value for SEO

Article marketing is a key element of search engine optimization strategy. It is an effective means for providing quality backlinks to the content on your website. Because it helps your website content rise in organic search results, article marketing is a powerful tool that should not be overlooked.

Internet article marketing is the practice of writing unique, quality articles and publishing them on various online article directories. The goal is to generate a large number of […]

By |January 6th, 2012|Article Marketing, Search Engine Optimization (SEO)|Comments Off on Three Ways Article Marketing Adds Value for SEO

Similarities and differences in professional ethics and personal ethics.

By:  Nick Melillo, Internet Marketing Expert
Professional ethics and personal ethics have two distinct applications as one is involved in your own personal life and affects your perception and value placed upon things in your own life which does not apply primarily to your professional endeavors.  Your professional ethics play a unique role in that you are held to a certain standard when in the workplace and must abide by a specific set of ethics that […]

By |May 31st, 2010|Professional Growth|Comments Off on Similarities and differences in professional ethics and personal ethics.

Is it possible to make good decisions without thinking critically?

By:  Nick Melillo, Internet Marketing Expert
In my opinion, a person must not only be objective but also think critically in order to make positive decisions.  However, this can depend on the nature of the person’s decision making process, since a lot of people operate very differently.  Some people tend to overanalyze things and this causes them to make decisions based upon their feelings, insecurities and expectations.

This can have a dramatic effect on their behavior in […]

By |May 31st, 2010|Professional Growth|Comments Off on Is it possible to make good decisions without thinking critically?

What is the relationship between critical thinking and ethics?

Critical thinking plays a large role in ethics because it is the process by which we determine for ourselves whether or not something is right or wrong. In a sense, critical thinking is a form of analysis and determination of fact vs. fiction, identifying the unknown, coming to an understanding, etc... By taking the path of a critical thinker, a person develops a mental process of evaluation which helps to determine their ethical standards.
By |May 31st, 2010|Professional Growth|Comments Off on What is the relationship between critical thinking and ethics?