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Websites with HTTPS / SSL Certificate Get Small Boost from Google

Google is the world’s most used and trusted search engine. It is fast and reliable, and incorporates the latest advancements in computing power. For those who are in business or rely on search rankings or marketing and public relations Google can be a great tool. One of the great things about Google is that it implements regular updates and informs its users on how best to adjust and take advantage of them.

The company has […]

By |August 25th, 2014|Google Search, Search Engine Optimization (SEO)|Comments Off on Websites with HTTPS / SSL Certificate Get Small Boost from Google

Google’s Mobile Search Results Focusing More on App Content

Keeping up with all of the changes and modifications made by Google can be hard work. The tech giant seems to make new announcements every month regarding its search engine. The latest news is that Google will now index an increasing share of mobile app content. This is a good thing. It means that those who have apps on their mobile device will be able to see app content that is more relevant to their […]

By |July 23rd, 2014|Uncategorized|Comments Off on Google’s Mobile Search Results Focusing More on App Content

Choosing a Logo Design Company – What to Look For

There are many aspects you must consider when branding your business. However, none are as easy recognizable as your logo. Your logo is the first thing a customer sees when they see your company. What is your logo telling them about your business?

A logo provides customers with a visual representation of your company and is an essential part of any marketing program. Every detail of your logo from the design to the colors used have […]

By |June 20th, 2014|Logo Design|Comments Off on Choosing a Logo Design Company – What to Look For

What You Need to Know About Google’s “Not Provided” Search Query Data in AdWords

Google has made some changes in how they will report Keyword (not provided) for paid search data. There are a lot of rumors swirling about what this means, so here are the things you need to know.

First, you can still access your paid search query data. Just use the existing search terms report that is available in Adwords. This isn’t a new feature, it has just been renamed. It used to be known as […]

By |April 23rd, 2014|Google AdWords, Google Analytics|Comments Off on What You Need to Know About Google’s “Not Provided” Search Query Data in AdWords

2013 Search Engine Ranking Factors in Review

Here is a good resource for helping you understand just how many search engine ranking factors are involved in achieving good visibility online in today’s highly complex digital marketplace.

By |February 24th, 2014|Local SEO, Search Engine Optimization (SEO)|Comments Off on 2013 Search Engine Ranking Factors in Review

New Interface of Google Maps Now Default

New interface of Google Maps now the default - Old Maps interface will be removed in "coming weeks".
By |February 20th, 2014|Google Maps|Comments Off on New Interface of Google Maps Now Default

MapQuest Shutting Down Local Business Center, Promotes Yext

MapQuest has begun informing account holders that their Local Business Center is on the way out. As of January 31, 2014, users will no longer be able to access listings information through their system.

Unsurprisingly, Yext is mentioned as the only alternative left for MapQuest users who want to directly edit their business information. Recent years have seen Yext virtually dominate the IYP market through a massive campaign that includes establishing partnerships with directory sites and […]

By |January 23rd, 2014|Local Business Listings, Local SEO|Comments Off on MapQuest Shutting Down Local Business Center, Promotes Yext

Google Preparing Virtual 360 Hotel Tours

Google is going to change up the way we choose what hotel to stay in when we vacation or travel for business. On Thursday, January 23, 2013 Best Western International is said to announce a launch that all its North American hotels will have virtual tours in Google Business Photos. Potential guests will be able to take a virtual tour before booking a room.

The same will be available with the Rezidor Hotel group, a […]

By |January 22nd, 2014|Google Maps|Comments Off on Google Preparing Virtual 360 Hotel Tours

5 Killer Tips to Improve Your Email Marketing Conversions

The size of the internet is tremendous. Compared to two decades ago, it can seem almost infinitely bigger. Of course, the internet has changed a lot of the past 20 years, and so have a lot of the marketing techniques that came along with it. A lot of older marketing techniques are being replaced by new, robust methods that make the marketing experts of 20 years ago look silly. There is, however, one method of […]

By |September 19th, 2013|Email Marketing, Internet Marketing Services|Comments Off on 5 Killer Tips to Improve Your Email Marketing Conversions

Proper Use of Goal Conversion Tracking in Google Analytics

Goal conversion tracking is a very important aspect of knowing how successful you have been with your marketing efforts, knowing where you can improve and also ensure that you know how to arrange your landing pages so that you get the best possible results.

Requirements

Before beginning to set up your goal conversion tracking, you need to make sure that you have a clear transaction funnel. This transaction funnel can be from going to the homepage, to […]

By |September 12th, 2013|Google Analytics|Comments Off on Proper Use of Goal Conversion Tracking in Google Analytics