There are many aspects you must consider when branding your business. However, none are as easy recognizable as your logo. Your logo is the first thing a customer sees when they see your company. What is your logo telling them about your business? A logo provides customers with a visual representation of your company and [...]
Google has made some changes in how they will report Keyword (not provided) for paid search data. There are a lot of rumors swirling about what this means, so here are the things you need to know. First, you can still access your paid search query data. Just use the existing search terms report that [...]
Here is a good resource for helping you understand just how many search engine ranking factors are involved in achieving good visibility online in today’s highly complex digital marketplace.
New interface of Google Maps now the default – Old Maps interface will be removed in “coming weeks”.
MapQuest has begun informing account holders that their Local Business Center is on the way out. As of January 31, 2014, users will no longer be able to access listings information through their system. Unsurprisingly, Yext is mentioned as the only alternative left for MapQuest users who want to directly edit their business information. Recent [...]
Google is going to change up the way we choose what hotel to stay in when we vacation or travel for business. On Thursday, January 23, 2013 Best Western International is said to announce a launch that all its North American hotels will have virtual tours in Google Business Photos. Potential guests will be able [...]
The size of the internet is tremendous. Compared to two decades ago, it can seem almost infinitely bigger. Of course, the internet has changed a lot of the past 20 years, and so have a lot of the marketing techniques that came along with it. A lot of older marketing techniques are being replaced by [...]
Goal conversion tracking is a very important aspect of knowing how successful you have been with your marketing efforts, knowing where you can improve and also ensure that you know how to arrange your landing pages so that you get the best possible results. Requirements Before beginning to set up your goal conversion tracking, you [...]
Google recently confirmed that there is a new Panda update being rolled out very shortly and that it will be a lot more “finely targeted” than the last one. No one is really sure what to expect at the moment but its anticipated that the algorithm will continue placing value on strong, original and fresh [...]
The bounce rate is measured by when a web visitor only views a single page on a website; that is, the visitor leaves the site without visiting any other pages. However, there is no specific industry standard minimum or maximum time by which a visitor must leave for a bounce to register in Google Analytics. [...]