The Christmas shopping season is one of the best opportunities to attract customers with great promotions, but this opportunity can quickly pass you by if you aren’t prepared.

This is the perfect season to promote your brand, increase sales, attract new customers and encourage existing customers to make additional purchases.

If you have not done so already, now is the time to develop strategies to attract new customers with incentives, discounts or giveaways. For existing customers who have already purchased from you in the past, think about something of value to offer that will convince them to buy something else and get the upsell. Above all, redeeming any special discounts or incentives you offer should be as simple as possible for the customer in order to encourage more spending.

How Can I Attract New Customers?

Shoppers demand quality products and services, but sweetening the deal with some kind of discount or incentive can help you bring in more business. Product and service discounts, sweepstakes, funny/useful content, and social media deals are all things you can use to your advantage during the Christmas rush.

Flash sales are another great way to promote purchases. Offering a ‘buy-one-get-one-free’ deal or discount for only a very limited time is an excellent way to encourage “instant” purchases.

If you have a gift certificate program, this is another tool you can use to promote your products or services. Gift cards and gift certificates are especially useful for last-minute shoppers who need something quickly but don’t have time to search for the right gift.

Using your website together with effective social media and e-mail marketing strategies will help you get these deals more visibility in front of existing and potential customers, and our team is prepared to assist in any way we can to help promote your holiday deals online.

Send us an e-mail or call our office at (336) 369-2825 and we’ll help you start putting together a game plan for your holiday marketing strategy.

Team TSM