Google Analytics

Affinity audiences coming to Google Search campaigns

“In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns.”

“Google announced Wednesday that it will be rolling out the two new audience targeting options for advertisers over the coming weeks.

Affinity audiences. These interest audiences have been available for Google Display Network and Video campaigns for years. The audiences are built around interests determined by browsing behavior. Advertisers can drill into broad interest areas like Banking & Finance and Food & Dining to select […]

By |October 17th, 2019|Analytics, Google Analytics, Google Search Console, PPC Management, Search Engine Optimization (SEO)|Comments Off on Affinity audiences coming to Google Search campaigns

Google AdWords Campaign Management

Based in Greensboro NC, our digital marketing agency receives a lot of requests for help with Google AdWords campaign management.

Let’s face it, spending money on clicks only feels good when you’re bringing in business! Otherwise, its hard to justify the expense. Sure, you get some branding in the market. But if that paid traffic is not converting, it feels like wasted money.
Companies want to know that their advertising dollars are being maximized to their greatest […]

By |October 6th, 2019|Brand development, Google AdWords, Google Analytics, Internet Marketing Services, Online marketing, PPC Management, Small Business|Comments Off on Google AdWords Campaign Management

Googlebot Can’t Access CSS or JS Files?

Hey everybody,

Google has been sending out alerts via Webmaster Tools (aka Search Console) notifying people that Googlebot cannot access CSS and JS (javascript) files on their website. In the content of this email it states:

Google systems have recently detected an issue with your homepage that affects how well our algorithms render and index your content. Specifically, Googlebot cannot access your JavaScript and/or CSS files because of restrictions in your robots.txt file. These files help […]

By |July 28th, 2015|Google Analytics, Google Search, Local SEO, Search Engine Optimization (SEO), SEO|Comments Off on Googlebot Can’t Access CSS or JS Files?

What You Need to Know About Google’s “Not Provided” Search Query Data in AdWords

Google has made some changes in how they will report Keyword (not provided) for paid search data. There are a lot of rumors swirling about what this means, so here are the things you need to know.

First, you can still access your paid search query data. Just use the existing search terms report that is available in Adwords. This isn’t a new feature, it has just been renamed. It used to be known as […]

By |April 23rd, 2014|Google AdWords, Google Analytics|Comments Off on What You Need to Know About Google’s “Not Provided” Search Query Data in AdWords

Proper Use of Goal Conversion Tracking in Google Analytics

Goal conversion tracking is a very important aspect of knowing how successful you have been with your marketing efforts, knowing where you can improve and also ensure that you know how to arrange your landing pages so that you get the best possible results.

Requirements

Before beginning to set up your goal conversion tracking, you need to make sure that you have a clear transaction funnel. This transaction funnel can be from going to the homepage, to […]

By |September 12th, 2013|Google Analytics|Comments Off on Proper Use of Goal Conversion Tracking in Google Analytics