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triadsearchmarketing

About triadsearchmarketing

Since 2009, Triad Search Marketing has been a leader in providing low cost, high ROI online advertising and digital marketing solutions. We specialize in search engine optmization (SEO), website design, mobile websites, ecommerce, app development, PPC (pay per click), paid advertising, social media, competitive analysis, market research, demographic targeting and more. We are based in Greensboro NC, providing professional consultation and service across the USA and Canada. Call 855-832-6876 to get a personalized consultation.

Choosing a Logo Design Company – What to Look For

There are many aspects you must consider when branding your business. However, none are as easy recognizable as your logo. Your logo is the first thing a customer sees when they see your company. What is your logo telling them about your business?

A logo provides customers with a visual representation of your company and is an essential part of any marketing program. Every detail of your logo from the design to the colors used have […]

By |June 20th, 2014|Logo Design|Comments Off on Choosing a Logo Design Company – What to Look For

What You Need to Know About Google’s “Not Provided” Search Query Data in AdWords

Google has made some changes in how they will report Keyword (not provided) for paid search data. There are a lot of rumors swirling about what this means, so here are the things you need to know.

First, you can still access your paid search query data. Just use the existing search terms report that is available in Adwords. This isn’t a new feature, it has just been renamed. It used to be known as […]

By |April 23rd, 2014|Google AdWords, Google Analytics|Comments Off on What You Need to Know About Google’s “Not Provided” Search Query Data in AdWords

2013 Search Engine Ranking Factors in Review

Here is a good resource for helping you understand just how many search engine ranking factors are involved in achieving good visibility online in today’s highly complex digital marketplace.

By |February 24th, 2014|Local SEO, Search Engine Optimization (SEO)|Comments Off on 2013 Search Engine Ranking Factors in Review

New Interface of Google Maps Now Default

New interface of Google Maps now the default - Old Maps interface will be removed in "coming weeks".
By |February 20th, 2014|Google Maps|Comments Off on New Interface of Google Maps Now Default

MapQuest Shutting Down Local Business Center, Promotes Yext

MapQuest has begun informing account holders that their Local Business Center is on the way out. As of January 31, 2014, users will no longer be able to access listings information through their system.

Unsurprisingly, Yext is mentioned as the only alternative left for MapQuest users who want to directly edit their business information. Recent years have seen Yext virtually dominate the IYP market through a massive campaign that includes establishing partnerships with directory sites and […]

By |January 23rd, 2014|Local Business Listings, Local SEO|Comments Off on MapQuest Shutting Down Local Business Center, Promotes Yext

Google Preparing Virtual 360 Hotel Tours

Google is going to change up the way we choose what hotel to stay in when we vacation or travel for business. On Thursday, January 23, 2013 Best Western International is said to announce a launch that all its North American hotels will have virtual tours in Google Business Photos. Potential guests will be able to take a virtual tour before booking a room.

The same will be available with the Rezidor Hotel group, a […]

By |January 22nd, 2014|Google Maps|Comments Off on Google Preparing Virtual 360 Hotel Tours

5 Killer Tips to Improve Your Email Marketing Conversions

The size of the internet is tremendous. Compared to two decades ago, it can seem almost infinitely bigger. Of course, the internet has changed a lot of the past 20 years, and so have a lot of the marketing techniques that came along with it. A lot of older marketing techniques are being replaced by new, robust methods that make the marketing experts of 20 years ago look silly. There is, however, one method of […]

By |September 19th, 2013|Email Marketing, Internet Marketing Services|Comments Off on 5 Killer Tips to Improve Your Email Marketing Conversions

Proper Use of Goal Conversion Tracking in Google Analytics

Goal conversion tracking is a very important aspect of knowing how successful you have been with your marketing efforts, knowing where you can improve and also ensure that you know how to arrange your landing pages so that you get the best possible results.

Requirements

Before beginning to set up your goal conversion tracking, you need to make sure that you have a clear transaction funnel. This transaction funnel can be from going to the homepage, to […]

By |September 12th, 2013|Google Analytics|Comments Off on Proper Use of Goal Conversion Tracking in Google Analytics

New Google Panda Update – The “Kinder and Gentler” Google Algorithm

Google recently confirmed that there is a new Panda update being rolled out very shortly and that it will be a lot more “finely targeted” than the last one.

No one is really sure what to expect at the moment but its anticipated that the algorithm will continue placing value on strong, original and fresh content on organically built domains with good backlink structure.  Social signals are becoming more important, as are local search citations and […]

By |July 18th, 2013|Google Panda Updates, Local SEO, Search Engine Optimization (SEO)|Comments Off on New Google Panda Update – The “Kinder and Gentler” Google Algorithm

Disadvantages to the Bounce Rate Metric as a Peformance Goal in Google Analytics

The bounce rate is measured by when a web visitor only views a single page on a website; that is, the visitor leaves the site without visiting any other pages.  However, there is no specific industry standard minimum or maximum time by which a visitor must leave for a bounce to register in Google Analytics.

The bounce rate metrics are missing one key piece of information, which is time.  There is a big difference between someone […]

By |July 10th, 2013|Search Engine Optimization (SEO)|Comments Off on Disadvantages to the Bounce Rate Metric as a Peformance Goal in Google Analytics