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About Nick Melillo

I am a digital marketing consultant and online advertising executive with years of experience helping businesses grow in a wide variety of industries and markets. I enjoy kayaking, fishing, camping and beach trips. I'm also an avid golfer and enjoy the outdoors!

Why is Facebook Ads Manager not user friendly?

So we are going about our normal day-to-day of managing paid advertising campaigns on social networks and search engines for customers when it dawns on us…why is the Facebook Ads Manager dashboard so difficult to deal with and non-user friendly? Compared to Google Adwords it is honesty quite ridiculous. Why? With as much revenue as they bring in from existing ad spend, you would think they could create a system that actually pleases the digital […]

By |September 2nd, 2020|Business advice, Facebook, PPC Management, Social Media|Comments Off on Why is Facebook Ads Manager not user friendly?

Choosing Effective PPC Management Solutions

There are a lot of companies advertising a variety of PPC management solutions.
These can vary from campaigns managed by expert PPC consultants, or software programs which use AI and various analytics datasets to make campaign recommendations and adjustments in real time.

Here are a couple of ways you can determine which PPC management solution is right for your business.

Look for value in the pricing.

The best PPC management companies keep their fees as low as possible in […]

By |March 20th, 2019|PPC Management|Comments Off on Choosing Effective PPC Management Solutions

Immediate Requirement for Writer/Journalist

We have an immediate requirement for an experienced content writer.

Job Description:  Create unique articles, content and digital media for publication on developing tourism guide websites.

Applicants must demonstrate experience in:

Writing in a professional or freelance environment.
Working in the digital space including social media.
Developing storylines and news ideation or production.
Researching topics and information to create factual content.
Coordinating with a team and having good project management skills.

A bachelor’s or master’s degree is highly preferred.

Applicants should send an email […]

By |January 5th, 2018|Uncategorized|Comments Off on Immediate Requirement for Writer/Journalist

Is Your Business Ready for Christmas Shoppers?

The Christmas shopping season is one of the best opportunities to attract customers with great promotions, but this opportunity can quickly pass you by if you aren’t prepared.
This is the perfect season to promote your brand, increase sales, attract new customers and encourage existing customers to make additional purchases.
If you have not done so already, now is the time to develop strategies to attract new customers with incentives, discounts or giveaways. For existing customers who […]

By |December 11th, 2017|Uncategorized|Comments Off on Is Your Business Ready for Christmas Shoppers?

3 Local SEO Tips for Small Business Owners

First things first…get your business listed on Google!
Its imperative that you have a business listing created on Google because without it, chances are that no one will find your company in the local results when searching for keywords relative to your products and services, region, etc…

It is also important to create business local listings on Yahoo and Bing, as well as conduct listing submissions to all of the major IYP (Internet Yellow Pages) and niche/industry […]

By |July 27th, 2015|Google Maps, Google Search, Internet Marketing Services, Local Business Listings, Local SEO, Search Engine Optimization (SEO), SEO, Small Business|Comments Off on 3 Local SEO Tips for Small Business Owners

What is the relationship between critical thinking and ethics?

Critical thinking plays a large role in ethics because it is the process by which we determine for ourselves whether or not something is right or wrong. In a sense, critical thinking is a form of analysis and determination of fact vs. fiction, identifying the unknown, coming to an understanding, etc... By taking the path of a critical thinker, a person develops a mental process of evaluation which helps to determine their ethical standards.
By |May 31st, 2010|Professional Growth|Comments Off on What is the relationship between critical thinking and ethics?